The African Travel Community Mourns the Loss of Jim Holden
The African travel community has lost one of its most…
Welcome to APTA
The Association for the Promotion of Tourism to Africa
We are a platform for buyers and sellers in the African travel and hospitality industry to meet, mingle, and grow their mutual interests.
Featured News
APTA Global Forum 2026 Tickets Selling Fast!
Ticket sales for the 2026 APTA Global Forum only opened…
Flights and Floods Disrupt Kenya Tourism
Kenya’s tourism industry is navigating an unusually challenging period as…
APTA Chapters
As the travel industry evolves, Africa is becoming a popular destination for experiential and sustainable tourism, family travel, exotic honeymoons, and bucket-list adventures. The Association for Promotion of Tourism to Africa (APTA) supports U.S. travel agents and tour operators by connecting them with African travel suppliers and providing networking and marketing opportunities. APTA’s members include travel agents, tour operators, airlines, hotels, and other service providers dedicated to promoting Africa as a prime travel destination.
About APTA
The Association for the Promotion of Tourism to Africa (APTA) is a leading trade organization in North America that promotes African tourism through educational programs, networking, and social responsibility initiatives. With over 250 travel agent and tour operator members, APTA connects North American travel professionals with African suppliers.